DRAFT SCHEDULE OF WEEKLY BLOG TOPICS (due the following Monday)
1
Introduce yourself to your peers (treat as a networking opportunity).
2
Blog about the purpose of blogging in PR
3
Recount a special moment in your life
4
Topical blog: Was Colin Barnett's government's initiation of compulsory acquisition of James Price Point lawful? In your opinion was it ethical? Be sure to include references to other people/groups point of view.
5
Blogs are often used to impart tips and guidelines to followers about certain subjects. What guidance or top tips would you provide to individuals embarking on group projects - remember our discussions relating to ethics and roles & responsibilities within groups. Research what the experts say...
6
Review the press photo exhibition taking place at the State Library. Identify a photo that you can write a press release about. Use the photo as inspiration, you do not have to worry about the story that it is actually related to - you can make up your own story. Think about the organisation you're writing on behalf of, what's their key communication message, what is the press release angle and how will you make the press release newsworthy to the target audience so the journo will choose to write about your story? Once you have done that planning, write the press release as this week's blog.
7
6 word story.
8
300 words (min) on what you expect of yourself on this course e.g. personal, character building, learning, sharing, involvement, etc. this is your promise to yourself first and your lecturers. If you don't intend on finishing this course (as in the diploma), then discuss what you are interested in.
9
No blog - work on assessment due in week 11.
10
No blog - work on assessments due in week 11.
11
You've been asked to promote the Cert IV PR course to new, prospective students at an Expo Careers Show. What would you say? Remember this is about promoting the course (300 words). To be completed over the break and posted by week 12. Ensure you're up to date with previous week's blog.
12
Topical blog: Australia's Next Top Model was accused of pulling a PR stunt when they announced the wrong name. Stunt or Gaffe? What action did Sarah and NTM take for damage control and why do you think it was important to do so?
13
Topical blog: Social media. Friend of foe? What are the pros and cons for organisations?
14
Review Saturday's West. Find an article where you can identify the PR 'spin' on the story. What is the article about, what is the spin, and how do you think the PR officer wanted the reaction to be within their target audience?
15
No blog - work on assessment due week 16.
16
Final blog. Keeping the emotion out of this one, and putting on your 'professional head', what have you learned from the PR course? How have you personally grown and what have you developed and learned about yourself? What are your final thoughts about studying and PR in general?
Welcome to Wiki Central Cert IV PR students
For the PR students of 2011 at Central Institute of Technology, Perth: please use this wiki to upload your completed work.
Link to article on a past Cert IV PR student (please read) http://www.central.wa.edu.au/news/Pages/PRStudentMakesHeadlinesHimself.aspx
Your weekly blog topics